This female
entrepreneur from Noida
Generated Business of
1 Crore+
In just 6 months
But how did she do it?
Until six months ago,
she tested multiple agencies,
investing heavily with minimal ROI,
hindering their business
scalability significantly.
CHALLENGES SHE FACED:
- No clarity how to grow her business by using social media.
- The quantity & quality of leads were unsatisfactory
- Lacks a distinct brand identity.
- Services lacked proper positioning.
- No-one knows about the business, was entirely new in the market.
- Due to budget constraints, she had been outsourcing work to freelancers who often deceived her.
This challenges led to a lot of
tension in the office and
Geeta kept doubting on herself.
This led to low confidence in her skills and
the business.
01. Worked on Brand Identity
Challenge:
GoodWood lacked a distinctive brand identity, leading to pricing objections from contractors who
perceived the services as too expensive.
Solutions:
We crafted a unique brand identity for GoodWood, including a clear mission and vision, cohesive brand
colors, signature design style, and custom print collaterals. This differentiation positioned GoodWood as
a premium choice in the market.
Explore GoodWood’s Brand Identity here.
02. Creative Strategy using her face
Challenge:
Competitors relied heavily on static creatives for lead generation, making ads less engaging and authentic.
Solutions:
We introduced the founder’s face in ad creatives to build trust and authenticity.Our strategy focused on
educational content, such as:
- Common mistakes in kitchen, bathroom, and bedroom designs
- Office design tips and insights
- Favorite design elements as an interior designer
- Direct messages highlighting why GoodWood is the right choice
See our video ads on the next slides.
03. Worked on Laser focused targeting.
We developed a comprehensive Meta Ads strategy for
GoodWood:
- Viewers watching less than 50% of the video were retargeted with the same ad to recapture their attention.
- Viewers watching more than 50% were segmented:
- If they hadn’t opened the Lead Form, they were shown another engaging video.
- If they opened the Lead Form but didn’t submit it, retargeting ads encouraged them to revisit the website.
- If they submitted their information, they were nurtured as leads.
04. Optimised Social Media & Website
Challenge:
GoodWood’s social media content was previously limited to portfolio-related posts,
lacking variety and engagement
Solution:
We revamped their content strategy to include engaging, educational, and relatable posts.
Here’s what we introduced:
- Tips & Advice
- Mistakes to Avoid
- Personal Touch
- Interactive Content
- POV & Behind-the-Scenes
- Client Stories
Results were shocking 😳 😳
In just 6 months she achieved
these results :
We created 28-30 videos; two went viral.
Two viral videos generated 100+ organic
leads daily.
Increased her social media from 500 to 3.5k, achieving 60% growth.
575 qualified leads generated from META
Her confidence grew and tension in the office was reduced.
